Sales and Marketing Analysis, with ROI Tracking (SMART)

 

The SMART system is designed to promptly and adequately report on this crucial information. The SMART System is meant to work in conjunction with the SMART Client. The SMART Client can be displayed on a variety of hand-held PDAs and allows the sales representatives to acquire and upload information to the Web SMART system while also viewing summary data.

 

The SMART system combines back-end data management processes with on-line front-end tools to provide a comprehensive suite of functions for the management of sales related data.

 

SMART is customized to each pharmaceutical/Biotech client and can accommodate both open and closed market distribution methods, as well as co-promotions. Customization begins using a standard suite of products and templates which are tailored to each customer's unique requirements. The goal of customization is to provide a streamlined system, containing the elements required for decision making in an easy to use format, free of cumbersome features often found in off the shelf systems.